the problem

Introduce interactive technologies to maximize hotel efficiency, improve guest experience and maximize hotel revenue.

This was a design project for a hotel client, Tiles Madeira. Our proposal, a service that connects Tiles guests to unique local recommendations from Tiles employees, enabling them to explore the island in the an authentic way. 


My role: Prototyping Lead, UX Design

Tools: Framer, Sketch

Team: Catherine Chiodo, Mike Henderson, Miki Nobumori, Sara Stalla,

product preview

Here is the interactive prototype I coded in Framer using real data we collected during our research phase. You can learn more about my prototyping process in this article. 


Research & Co-Design

Our second participatory design workshop was held at the hotel we were designing for with the actual staff members. They were incredibly excited to partake in the activities we had planned, were very engaged, and loved the idea of being able to create internal staff profiles to provide recommendations. 


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system map: understanding the business goals

I created the system architecture prototype to enable our prototype concept to fit snuggly into a hotel PMS and website system to allow both guests of the hotel and staff to view and update content. This would enable scalability of the prototype to be implemented in any independent hotel. 



journey mapping the hotel experience for guests and staff



I was fortunate to experience living off the coast of Portugal on the island of Madeira and have our prototype shipped to development.

I worked with inspirational and incredible designers . Our team was able to travel to Lisbon, London, Edinburgh, Glasgow, Venice to name a few cities, to do extensive research on hotel service innovation.

And lastly, our months of research were validated by Airbnb launching Experiences two weeks before we had to pitch our final concept and prototype to our client. 

I am so incredibly proud of this project and I'm happy to say it is being further designed and developed by Edigma and BGuest in 2018.