brief

Snap Inc should focus on creating a delightful advertising flow to boost revenue specifically for their filters (also known as Lenses).

This case study explores a design idea to understand the Lenses ecosystem and propose an interface design for their advertising dashboard. My role was to design the advertising dashboard using Snapchat's existing design system. 

role: UX/UI Designer

tools: Paper & Pen, Sketch, Framer

research

key findings

Advertisers are able to purchase a Lens for one day

They are interested in five key metrics to see how their lens performed

  • Plays
  • Uses
  • Views
  • Average Playtime
  • Total Unique Reach

There are three different channels through which filters could potentially be purchased (Lens Studio, For Business, and Create)

 

mid fidelity wireframes

visual design pattern

Screenshot 2018-04-06 21.37.15.png

refining tools through existing design pattern

lenses_prototype.png
lenses_prototype_2.png

takeaway

Snapchat is positioned to go after Instagram's current advertiser base through high quality video content. There are key examples of brands like Adidas increasing web traffic and a boost in sales by showing ad content through Snap, Inc's Lenses and Ad filters. By focusing on creating a seamless flow for advertisers and providing the right metrics in a digestible way, Snap will have a better take on advertising (especially outside the US) and with a younger demographics. 

Moreover, Snap Inc is also taking on the augmented reality advertising space in a way that Instagram and Facebook aren't doing at the moment. 

This was a very insightful project to take on and it was fun working with the design elements. 

 
 

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