Urban Panache is a high-end retailer of luxury garments sourced from Indian fashion designers. 

The goal of this project is to increase brand awareness, drive customers into the retail location, and create a multi-designer destination. My role is to design the ecommerce platform and develop digital branding. 




final design overview

creating opportunity where it did not exist

Nielsen Norman's study on expandable menus explains the two main components of searching data

  • Visual Search Time 
  • Movement Time

sitemap of the latest iteration